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Rob Greenman

CFP®, Chief Growth Officer, Partner

Outgoing, friendly, and caring, Rob is a huge believer in the power of connection and taking great care of clients. He learned lessons about building relationships at an early age from his dad, and those lessons stuck with Rob as he attended Occidental College and played football for the school.

Rob joined the Vista team in 2011 and is currently part of the firm’s executive committee and wealth committee. He holds a bachelor’s degree in economics and has also earned the Certified Financial PlannerTM (CFP®) designation.

Giving back to his profession and community is important to Rob, who is a former president of the Financial Planning Association (FPA) of Oregon and Southwest Washington. He is currently a board member and officer for LEAP, which creates empowering experiences for people facing adversity and trauma through wilderness programs.

Outside of work, Rob takes morning coffee walks with friends, runs when he can, and fly fishes with a tenkara rod on Mt. Hood. He also spends as much time with his family as possible, and he can often be found coaching his daughters’ softball teams.

Something you may not know about Rob: He’s a talented musician who can tickle the ivories, play basic ukulele, and carry a tune. He also makes fantastic German pancakes.


Connect with Rob

Causes & Organizations

  • LEAP: Executive Committee
Articles by Rob Greenman
Financial planning

529 plans turn 30: still the smartest way to save for college

June 19, 2026By Rob Greenman, CFP®

Tax-free growth and consistent contributions can turn into significant college savings.

Investing

Staying grounded on the SpaceX IPO

April 17, 2026By Rob Greenman, CFP®

When a high-profile IPO captures attention, it can feel like a moment not to miss. History suggests a more measured read.

Investing

Social Security: Why the “take it early” headlines miss the mark

January 22, 2026By Rob Greenman, CFP®

Every so often, a headline claims most people should take Social Security as early as possible. It makes for great clickbait, but not great advice.

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