Exciting changes at Vista: Introducing our bold new website and brand identity

As Vista Capital Partners begins its 25th year in business, we’re taking a moment to reflect on who we are, what sets us apart and how we serve our clients. With that in mind, we’re thrilled to introduce our brand refresh and redesigned website — both designed to better reflect the depth of our expertise, our investment philosophy, and the vibrant culture that sets Vista apart.

Why a refresh?

Over the years, Vista has grown and evolved, but one thing has never changed — our commitment to helping you build a happier, more prosperous life. We wanted our brand and website to truly represent who we are today — a firm that pairs serious expertise with a refreshingly fun, people-first approach. Our new look and digital experience highlight not just our investment knowledge but also the personal connections and dynamic professionals that make working with Vista unique.

What’s new?

Our redesigned website makes it easier than ever to engage with Vista:

• Easier access to insights. With more than a decade of expert guidance, our blog now features categorized topics like investor behavior, tax strategy, retirement planning, and philanthropy — so you can quickly find what you need.
• A deeper connection to our team. Our expanded team bio pages give you a closer look at the people dedicated to serving you.
• Informative Vista news and events. Easily keep track of the latest firm news and upcoming activities in our new news and events section.

A visual identity rooted in our values

As part of our brand refresh, we’re excited to unveil a new logo that strikes a balance between strength and approachability. The outer shape mirrors the curvature of the “V” in Vista, emphasizing the cohesion and consistency of our brand. You’ll also notice a new design element —  “the meeting point”— symbolizing the moments in life where financial planning and investment expertise intersect to open up new opportunities.

To honor our deep roots in the Pacific Northwest, we’ve also incorporated imagery that reflects the region where we, and many of you, call home.

Explore the new Vista experience

We invite you to check out the new vistacp.com and experience it for yourself. While you’re at it, be sure to subscribe to our newsletter, “The View from Vista,” for investment insights, financial planning strategies, and firm updates.

Thank you for your continued trust and confidence — we’re excited to share this next chapter with you!