Why You Diversify

Shares of Amazon have soared 49,000% since the company went public. Finding the next Amazon may be the goal of many investors. Yet just a tiny handful of stocks are responsible for most of the stock market’s historical gain. Diversification is the only way to ensure such “superstocks” are in your portfolio.

Investing vs. Speculating

Uncertainty is a constant in investing. Rather than hope for portfolio gymnastics to deal with unforeseen events, sensible investors rely on diversification and discipline. In so doing, they distinguish themselves from speculators and, we’d argue, not only enjoy a higher probability of success but a better quality of life, as well.