The Simple Truth (Blog)

Welcome to a place that is free from the bias of Wall Street. A blog devoted to providing information that gives you the very best chance for success. Where we pull back the curtains to reveal what really matters. Where you can find answers, without getting a hidden agenda in return.

Why You Diversify

Shares of Amazon have soared 49,000% since the company went public. Finding the next Amazon may be the goal of many investors. Yet just a tiny handful of stocks are responsible for most of the stock market’s historical gain. Diversification is the only way to ensure such “superstocks” are in your portfolio.

read more

Investing vs. Speculating

Uncertainty is a constant in investing. Rather than hope for portfolio gymnastics to deal with unforeseen events, sensible investors rely on diversification and discipline. In so doing, they distinguish themselves from speculators and, we’d argue, not only enjoy a higher probability of success but a better quality of life, as well.

read more

A Better Portfolio? Simple, But Not Easy

It’s been 25 years since Professors Eugene Fama and Ken French explained why investors were likely, but not guaranteed, to earn better returns by favoring small cap and value stocks. Results since then have validated the researchers’ conclusions, but capturing those higher returns hasn’t always been easy.

read more

Newsletter

Archives